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The Board of Directors for Snow Sports Industries America (SIA) has announced a shift in SIA Snow Show dates to an earlier mid-January time slot beginning in 2013. The Snow Show will begin on Saturday, January 12th and run through Tuesday, January 15th at the Colorado Convention Center in Denver, Colorado. The On-Snow Demo will follow the Show at Winter Park Resort and Devil’s Thumb Ranch on January 16th and 17th.

In 2014, the SIA Snow Show will follow the same mid-January pattern and begin on Saturday January 11th through Tuesday, January 14th followed by the On-Snow Demo on January 15th and 16th. This mid-January/Saturday start will be used for all future Snow Show dates. SIA will be working closely with buying groups, regional rep associations and retailer associations to make this transition as smooth as possible.

The Board’s decision came after analysis of the industry’s current buy/sell cycle, changing production lead times, as well as date conflicts with major holidays and trade events including an overlap with ISPO beginning in 2012. Given all of the factors and constituencies SIA’s Board had to consider, the goal was to provide Show dates that would benefit the majority of the industry.

”In 2002, the SIA Snow Show was moved from March to January with the goal of creating a national show to kick off the buy/sell cycle where retailers could truly ‘See it, Try it, Buy It’. With the increase in private line previews, regional and national trade shows, the Board of Directors felt the Show needed to adjust to changes in the marketplace,” commented David Ingemie, SIA’s president.

The SIA Snow Show, January 31- February 3,  2013  at the Colorado Convention Center in Denver, CO, will deliver the largest, most concentrated and authentic trade event in the snow sports industry. It will be the first time globally that the styles, technologies, innovations, culture and energy of snow sports for 13.14 will be presented. Industry professionals will meet to engage in business, networking opportunities, parties, brand events and seminars to feel the true essence of snow sports.

 

SIA SNOW SHOW

Thursday, January 31 — Sunday, February, 3 2013
Colorado Convention Center
Denver, Colorado USA

Thursday, January 31
Friday, February 1
Saturday, February 2
Sunday, February 3
9A-6P
9A-6P
9A-6P
9A-1P

Get more show information, click “here“.

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